Marketing & Digital Content Consultant

 

Kristie is a sought-after marketing & digital content specialist, with significant experience in travel, financial services, media and the not-for-profit sectors. After working for leading brands like Expedia, American Airlines, TUI Travel and ING Bank, she is now an independent consultant.

Her experience leading digital content teams, and in digital transformation, is invaluable for any organisation wanting to see improved results from their digital channels. Kristie is particularly known for her work in content strategy - helping multiple teams within an organisation to align their digital content.

With a Bachelor of Commerce (Marketing & Finance), Kristie’s experience in large multi-nationals as well as small, charity start-ups gives her an ability to fit seamlessly into any marketing or digital team. She is equally at home working on large strategy pieces, delivering projects or covering on-the-ground operational work.

Kristie can bring significant expertise to any marketing or digital team and is currently available for:

  • Part-time or short-term contracts 

  • Freelance project work

  • Strategic consulting

  • Speaking engagements

 Who Kristie has worked with.

 
 
 
 

 How Kristie can help.

Digital Change - Content Strategy

Kristie has on-the-ground experience of digital change in a number of organisations. She can lead you and your team through content reviews, formation of digital strategy, organisational and culture change, and engaging with leadership teams. Past results include:

  • Digital content reviews (Not-for-profit)

  • Strategic content vision and digital content plan (Travel)

  • Introduction of Agile methodology to digital and marketing (Not-for-profit)

  • Driving digital change in-house, running streams of work in collaboration with digital agency (Not-for-profit)

  • Video content review with recommendations (Not-for-profit)

  • Video content strategy with practical forward planning for content creation (Travel)

Communications Planning

Kristie has overhauled the communications planning for a number of organisations both large and small. If you need to improve alignment of messaging or co-ordination of scheduling, Kristie knows a way to make it happen. Her experience includes:

  • Developing communications planning processes (Financial Services, Not-for-profit)

  • Developing and managing content calendars, aligning messages across multiple channels and teams (Travel, Not-for-profit)

  • Working with communications and content producers across teams to improve consistency across channels (Not-for-profit)

  • Developing creative production processes (Not-for-profit)

Content Creation - Content Management

Kristie has years of experience writing copy, editing copy, and building content on digital channels. Combining her experience with an innate creativity, Kristie is able to bring fresh perspectives to content creation, generating significant results. Past results include:

  • Increased Facebook impressions for a major marketing campaign by over 2300% year-on-year (Not-for-profit)

  • Produced a promotion film which quickly became the organisation’s most watched video with almost 100,000 views (Not-for-profit)

  • Increased overall weekly traffic to websites by 40% year-on-year (Media)

  • Ongoing content management of over 2,000 web pages (Travel)

  • Ongoing content management of web pages in 8 languages across 12 countries (Travel)

  • Managed content acquisition contracts with over 65 organisations (Media)

Managing Digital & Marketing Teams

Kristie has a number of years experience managing digital and marketing teams. She particularly enjoys forming new teams, bringing in new team members alongside existing staff. Her management style is visionary, nurturing and highly effective. Particular experience includes:

  • Developing a newly formed team of digital creatives including copywriters, graphic designers and video editors (Travel)

  • Integrating new and existing staff members to form a new European-wide digital content team (Travel)

  • Establishing and managing a newly formed video production team (Media)

Marketing Project Management

Kristie has been managing projects since the beginning of her career. She is able to expertly deliver projects of any size and scope to deadline. Her experience includes establishing and managing a Planning & Project team. Past projects include:

  • Marketing implementation of a major product launch with a first year sales budget of £25 million (Financial Services)

  • Release of new website designs across Europe as part of a major global brand refresh (Travel)

  • Delivery of new websites to market (Media)

  • Delivery of large digital content updates and overhauls (Travel)

  • Delivery and management of marketing campaigns (Travel, Not-for-profit, Financial Services)